About us - Heart of the Northwest
We shape the future in the Osnabrück region
Heart of the Northwest is the umbrella brand for location marketing in the Osnabrück region - an initiative that visualises the strengths of the region, provides orientation and supports people and companies in arriving, working and living here. Our aim is to communicate the special diversity, economic strength and high quality of life of the Osnabrück district in a clear and modern way - both regionally and nationally.
We address skilled workers, students, trainees, returnees, international talents, commuters and companies as well as people who want to discover the Osnabrücker Land as a new centre of life or new location.
We translate complex location factors into clear messages, create transparency and show why the Osnabrücker Land with its 21 municipalities is a reliable, forward-looking and vibrant place to work and live.

WIGOS - Economic Development Agency of the District of Osnabrück
WIGOS - Wirtschaftsförderungsgesellschaft Osnabrücker Land mbH - is at the heart of the north-west. As a central point of contact for companies, start-ups, skilled labour, investors and local authorities, WIGOS brings together business, administration, education and research.
With many years of expertise, WIGOS offers concrete support in areas such as company development, location issues, industry knowledge, the labour market, start-ups, innovation and securing skilled workers. It knows the economic structures of the district in detail, maintains close contacts with companies and networks and ensures that people and companies in the region find optimal conditions.
Heart of the Northwest is therefore not just a communication platform, but an expression of active, professional location management.
Our task:
Making the strengths of the Osnabrück region visible
We show what makes the Osnabrück region so special:
- A strong economy: medium-sized companies, global market leaders, innovative industry clusters.
- Pure quality of life: nature, safety, short distances, affordable living space.
- Strong communities: 21 municipalities, each with its own character and attractive offers.
- Career opportunities: over 15,000 jobs, diverse training opportunities, strong companies.
- Open region: welcoming culture, support for returnees, international skilled workers and career starters.
- Future-oriented: digitalisation, sustainability, research, education.
We put these advantages into clear language, create orientation for different target groups and show perspectives - for people who live here or want to come here, and for companies that want to grow and develop.
What we offer:
Orientation, service and added value for the region
We not only make the strengths of the Osnabrück region visible, but also offer people and companies concrete support:
- Transparency for skilled workers: bundled information on working, training, studying, returning and everyday life in the district.
- Centralised access to jobs: direct link to the regional job exchange with over 15,000 jobs and clear entry routes.
- Overview of employers: the company database shows which companies characterise the region and where opportunities exist.
- Municipal orientation: all 21 municipalities with their offers for housing, care, mobility and quality of life at a glance.
- Service for business and start-ups: Advice, networking and support from WIGOS for companies and start-ups.
- Insights into business & innovation: clearly presented topics from research, industries, projects and regional networks.
- Contact and support: direct contacts who can help with questions and provide guidance.
Region with a message?
We have a campaign that makes the Osnabrück region visible!
Our Heart of the Northwest campaign shows what characterises the Osnabrück region: strong companies, reliable structures, short distances and quality of life with a future. We explain how the campaign is structured, what goals it pursues and how local authorities, companies and people in the region benefit from it.